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Two Decades ago the journey began in the coastal city of Dana Point, California. With roots in the surf culture of southern California the line has grown to embrace the coastal lifestyle.

This year we celebrate 27 years of design and manufacturing clothing. All of our aloha shirts and shorts are California made and have been so since 1988.

Our line is featured in over 150 specialty boutiques around the world.

Our website was launched in 1998 and features over 150 designs.